#HT Challenge - Super Bowl Awareness

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The #HTChallenge is a social media campaign to spread the message of abolishing modern day slavery before and during the Super Bowl, since large sporting events are unfortunately a magnet for traffickers.


Half time is the perfect time to tweet and post about trafficking. To help keep Super Bowl free from trafficking - spread awareness with your tweets and posts on social media.

SAMPLE TWEETS: (click on each one to tweet the message on your Twitter account)

If you think slavery ended in the United States in 1865, think again. #htchallenge #SBLIII #enddemand 

Or tweet your own message about modern slavery - always use these hashtags:





The website www.HTchallenge.net provides information and statistics, links to organizations, and resources. Partner organizations are invited to widely share the images and information and to encourage their members to re-tweet and repost. Please encourage your organization to sign on as a partner.
There will be no negative talk about the NFL - just communicate facts, statistics, etc. using the Super Bowl as a platform to generate awareness of the issue of trafficking.

Sample Strategy:

  • Share this page to groups you’re involved with (organizations, churches & temples, businesses, social media groups, and other networks) and encourage them to spread it to their networks and contacts. Post graphics taken from the HTChallenge website on your social media and be sure to include the hashtags in YOUR post caption: #HTchallenge #HalftimeChallenge AND #SB53 or #SBLIII (adding #SB53 puts our message into that comment stream).

  • Post, tweet, comment with increasing frequency as Super Bowl Sunday approaches.

  • Super Bowl Sunday: At halftime, give a 5-10 minute talk providing statistics, information, how you can help, hotline #, pray, leave time for questions, give resource list and websites, POST ALL AT THE SAME TIME – have everyone take out their phones and tweet/post simultaneously during the half-time show using #HalftimeChallenge or #HTChallenge AND #SBLIII or #SuperBowl53.